Hi, I’m Sri Goutham, a Product Designer who loves making complex things simple.

Almost 3 years in product design, I have

Designed digital products across OTT, SaaS, and D2C.
Worked on OTT platforms and CMS products at Quickplay, including TVNZ+, Telekom Malaysia, Comedy TV, and Cignal play.
Built scalable design systems and improved complex user experiences.
Designed for brands including Mahina, First Coffee, Ember Cookware, Ikoho, and Surma.
Collaborated with product and engineering teams to turn ideas into useful, scalable products.

Projects I’ve Worked On

Featured Work

Quickplay CMS

Designed a scalable CMS experience for OTT platforms, simplifying content management and improving workflows for content teams.

Product Design

CMS

Design System

Quickplay CMS

Designed a scalable CMS experience for OTT platforms, simplifying content management and improving workflows for content teams.

Product Design

CMS

Design System

Comedy TV Design System

A scalable design system created to bring consistency across Comedy TV, enabling reusable components, adaptable patterns, and a more efficient design experience.

Design System

OTT

Comedy TV Design System

A scalable design system created to bring consistency across Comedy TV, enabling reusable components, adaptable patterns, and a more efficient design experience.

Design System

OTT

Comedy TV Design System

A scalable design system created to bring consistency across Comedy TV, enabling reusable components, adaptable patterns, and a more efficient design experience.

Design System

OTT

Comedy.tv

Designed a seamless OTT experience focused on content discovery, intuitive navigation, and creating a fun viewing experience for comedy lovers.

Product Design

OTT

Comedy.tv

Designed a seamless OTT experience focused on content discovery, intuitive navigation, and creating a fun viewing experience for comedy lovers.

Product Design

OTT

Comedy.tv

Designed a seamless OTT experience focused on content discovery, intuitive navigation, and creating a fun viewing experience for comedy lovers.

Product Design

OTT

My Design Approach

Brand strategy

Define brand voice

Craft brand storytelling

Align customer journey

Graphic design

Logo & visual identity

Brand collateral

Social media assets

Website UI elements

Product packaging

Product Thinking

Solve user problems

Collaborate with PMs & developers

Validate ideas

Iterate & improve

Product Strategy

Understand users & business

Define product problems

Map user journeys

Turn insights into product direction

Product Design

UX flows & wireframes

UI & interaction design

Prototyping & testing

Design systems & components

Product Thinking

Solve user problems

Collaborate with PMs & developers

Validate ideas

Iterate & improve

My Experience

12/2025 - Present

Quickplay

Product Designer

12/2025 - Present
Product Designer
Quickplay

12/2025 - Present

Quickplay

Product Designer

12/2025 - Present
Product Designer
Quickplay

03/2024 - 11/2025

Blue Butter Creative

Product Designer

03/2024 - 11/2025
Product Designer
Blue Butter Creative

03/2024 - 11/2025

Blue Butter Creative

Product Designer

03/2024 - 11/2025
Product Designer
Blue Butter Creative

Outside of designing digital products, I love riding my bike, discovering new places, trying out cafés, and escaping to the mountains or beaches. I’m also a regular at the gym. I guess I just enjoy exploring things, whether it’s a new road, a new place, or a new idea.